Tuesday, 4 February 2014

How To Improve Your Website's Ranking

You can get on the first page in Google by eliminating competition.

I know a guy, who knows a guy…

No, not that! What I mean by “eliminating competition” is as simple as shrinking the list of websites that you’re competing against for the first page in Google search results. The only right (and legal) way to do that is by narrowing your own focus on a more specific niche.
In fact, this is where small businesses have a leading advantage. Let’s face it, you’re not going to ever get on the first page of Google for a keyword like “basement remodeling”.  However, when you optimize for a keyword like “basement remodeling Rochester” you instantly eliminate most of your competition.
Now you’re only up against 2 types of competitors:

Real competitors or the businesses that you are already really competing against. (In this case, other companies offering basement remodeling in the Rochester area.)
Other websites that are aggressively optimizing for the same keywords but aren’t direct competitors. (In this case, directory sites like Yelp or Angie’s List that want to also rank #1 in Google for “basement remodeling Rochester”.
That second type of competitor can actually work to your advantage!

There are 3 big steps to Search Engine Optimization.

Keyword research. Potential customers are typing certain words into Google to find your service or product. What are those words?
On Page SEO. Make sure that your current website mentions your keywords. (we use Thesis theme to make this easy) Since May of 2013, this has been a HUGE factor. (More below)
Off Page SEO. Make sure that other websites mention your website.
First we do keyword research.
A lot of research. Keywords are the backbone of how to get a website on the first page of Google, so this step is mondo-important.

You can do this right now for free.

First, learn about  Google’s new Keyword Planner tool. (We use Market Samurai since it gives you competition stats. You can sign up for a free trial here)

Enter a phrase you think your customers might type to find you. For example, let’s say you sell lemonade in New York City. If people are looking to buy lemonade in New York City, they may type in ‘lemonade in NYC’.

So if you type that in to the keyword tool, you will get some other terms Google thinks is related to ‘lemonade in NYC’.

You will see a long list of terms, some of which are relevant to selling lemonade in NYC, some that are not. You simply pick the words and terms that show the most monthly traffic.

The next step is to find how many other websites are competing to be on page 1 for that term. The free way of doing this step is to simply take the term you like and put it into Google in quotations. Underneath the search results you will see how many other pages are competing.

Any term with 100,000 competing pages or less can be moved to page 1 in three months or less (with a couple more steps)

We repeat this process of finding great search terms with high searches and low competition over and over. Then, we make sure that your website mentions these terms.

Next is on-page SEO.
After all, if you would like to be found for ‘lemonade NYC’ but your site only talks about ‘coffee in NYC’ there is no reason for Google to think you also sell lemonade.

Our next step is to coordinate with the person who manages your website, and let them know about all the keywords we will be targeting. They can then make sure the on-page SEO is done correctly. (Don’t worry, if they don’t know how to do this, we’ll show them.)  As stated above, since May 2013, on-page SEO has become a major factor. Under no circumstances should you keyword stuff. Do not put keyword after keyword into your content. Also, make sure you do not have duplicate content anywhere on the web. If you have an old site that is still live, and you are using the exact content for your new site, you will get penalized. There are certain places for your keyword on each page of your website. Hint: we’ve done it for this page if you would like to reverse engineer our work.

Finally, we find other websites that are similar to our client’s site and get backlinks.
Here is an example of a great backlink.

If you clicked on that, you will notice it simply links back to our homepage. What you clicked is the backlink and the word ‘great backlink‘ is the anchor text.

So here’s the secret sauce on how to get a website on the first page of Google and stay always with BD TECH One for latest update.

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